Web application development is an area with wide scope of adapting many platforms to integrate and use on the Internet. A well web application optimized for search engines on the Internet affords a wide customer base as also the usability. Search Engines prefer web designs that are navigation friendly and Meta data optimized. A search engine cannot make out a good design form the bad. But it definitely can make out good content from bad in terms of keywords, Meta titles and Meta description.
Optimized Website Design
Internet has brought in revolution in the way businesses looked at their marketing. In the early days of the dotcom websites were considered works of art. Designers only looked at creativity and artistic expression. There was an unlimited potential a designer could use of with a website. However, the mechanics and functionality was not taken care of as well as the connectivity issue. An optimized site was never considered possible or required.
The last decade saw an emergence of Search Engine Optimization that enables a website to stand in the first pages of a search and hence get attention of visitors. Today’s highly competitive marketing Internet space has emanated a need to design or redesign a search engine friendly site with a user friendly experience. This leads to an optimized website design and optimized web applications.
It is a unique task to balance between the design, functionality and optimization. Today sites that are more visible have a chance of making it quickly in the international market than the ones that are hidden.
Search Engine Optimization or SEO is now a way of life to present a website on Internet. Content Optimization also is imperative while optimizing a web design or application. The content required on optimized websites is different and requires mindsets that think out of box than traditional copywriters.
Original content that is unique and fresh attracts both readers and search crawlers alike. Effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design.
Copied and pasted information from a similar website would mean essentially shooting oneself in the foot. How does a crawler find that content is copied? Google perhaps? If Google has already indexed that site, it knows the content on the site. If it is copied, changing a few proper nouns, and paste onto the site, Google recognizes it. Chances are that Google will penalize the site for duplicate content and this would affect your rankings.